Free AI tools for hotel commercial teams
The technology isn't the point.
The decision-making is.
Eight AI tools built for the decisions hotel sales, marketing and revenue people actually make. Each one coaches your reasoning, not just your arithmetic. Most are free to try, none need a credit card to start.
Revenue & Competitive
ComLens MRI
Benchmark your hotel against its comp set across four angles — physical product, pricing and distribution, demand and segment mix, and rate-value perception. Finds where revenue is leaking.
First diagnostic free. No card required.
Run a diagnostic →Sales & Prospecting
ProspectCoach
Build a complete prospecting campaign in eight steps — the segments you're built to win, the companies inside them, the buyer personas, and outreach that actually earns a meeting. Downloads as a reusable playbook.
Module one free. No sign-in.
Start a campaign →Leadership
What a Weak DOS Costs You
Put a number on an underperforming Director of Sales. Salary, ramp time, replacement cost and the strategy loss nobody puts in the budget — with assumptions you can adjust and defend.
Always free. Takes about two minutes.
Calculate it →AI Readiness
AI Builder Assessment
Measures how ready you are to build useful AI workflows — 17 self-ratings checked against real hotel scenarios, so you see where confidence matches proof.
Always free. Takes about 15 minutes.
Take the assessment →Revenue Strategy
Displacement Coach
Should you take the group? Work through the opportunity cost on a real scenario and get coached on how you reasoned — which is the part that transfers to the next piece of business.
First scenario free.
Work a scenario →Distribution
Channel Strategy Coach
OTA, GDS, wholesale, brand.com, metasearch. Pressure-test where your business should actually be coming from, and what each channel is really costing you to acquire.
First scenario free.
Test your mix →Marketing
Marketing Budget Challenge
You have a limited budget and more channels than money. Allocate it, then have the tradeoffs critiqued — including the ones that look sensible right up until someone asks why.
First scenario free.
Take the challenge →Revenue Management
Revenue Optimizer
Three rooms, seven days, one market. Price them and find out what your instincts cost you — a small enough problem to see clearly, and a real enough one to sting.
Always free.
Set your prices →Why these exist
Most hotel training teaches you what to know. Almost none of it lets you practise the decision and then tells you where your thinking went wrong — which is the only part that changes what you do on Monday.
Every one of these tools is built around a real decision a commercial team makes, and every one of them argues back. They came out of the courses at hotelBschool, and they work perfectly well without them.
The Commercial Lab
Every other week: one experiment I actually ran, one number worth tracking, and one thing to try before Friday. Written for hotel commercial teams. Test. Measure. Profit more.
Built by Holly Zoba, CHDM — Scout Simply, LLC / hotelBschool.com. Thirty years in hotel commercial leadership, ten thousand people trained. Want your whole team on these? Get in touch.