Skill Level
All
Lessons
5
Videos
18
Duration
6 hours
A DEEP DIVE INTO THE HOSPITALITY TECHNOLOGY ECOSYSTEM
The definitive guide for hoteliers.
$199
Overview
Take a deep dive into the Hospitality Technology Ecosystem and learn how to navigate effectively in the complex environment of travel & hospitality technology. This course will help you become more successful in the hospitality business (be it hotels, vacation rentals, restaurants, cruises, or any other part of our industry).
Created in collaboration with the Payne School of Hospitality & Tourism Management at San Diego State University, this course will provide the necessary skills to be able to navigate in the previously confusing mosaic of the hotel and restaurant technology ecosystem. You will learn about its evolution, integration dependencies, hierarchy and what is changing.
Guided by Ira Vouk, author of the industry best-seller “Hospitality 2.0”, participants will become familiar with the latest disruptions that have transformed hospitality into a whole new realm. Get a deep dive into the future trends of the next 5-10 years, as well as areas of value creation and opportunities for investment, and not only financial investment, but also investment of your talent, time, and resources.
Regardless of your role, this course will help you become more successful in the industry by understanding how to navigate in the complex environment of Hospitality 2.0 that has been recently driven by the forces of digital evolution.
COMPLETING THIS COURSE WILL HELP YOU:
- Navigate in the layout of the hospitality technology ecosystem and integration dependencies.
- Understand the composition of the industry that affects technology adoption (fragmentation, stakeholders, main categories of decision-makers)
- Look into future trends and investment opportunities in hospitality technology.
- Learn about the main factors that have completely transformed the industry into Hospitality 2.0 and how to adapt to this new environment.
WHO SHOULD TAKE THIS COURSE?
- Hospitality professionals seeking to deepen their understanding of the evolving technological landscape.
- Owners and operators of hotels, vacation rentals, restaurants, and cruises
- Students and lecturers passionate about exploring the future of hospitality.
REGIONAL, CORPORATE AND PROPERTY LEVEL:
- Regional Managers
- Corporate Executives
- Property Owners
- Hospitality Technology Vendors
- Investors in the Hospitality Sector
- Hotel Operations Managers
An Exclusive Offer For You from the Author - Hotel Technology Ecosystem (vendor map)
For a limited time (until March 19, 2024), you can access a high resolution pdf of our Hotel Technology Ecosystem Map.
After thoroughly examining and dissecting a variety of diagrams and maps of hotel technology from various sources, I have put together a comprehensive, yet user-friendly outline of our Hotel Technology Ecosystem, which I am excited to share with the industry.
An Exclusive Offer For You from the Author - Hotel Technology Ecosystem (vendor map)
This diagram explains the current hotel technology map by arranging existing tools into color-coded categories while also placing them on the spectrum of guest-facing vs back-office tools.
For a detailed overview of this map, join my online learning course “A Deep Dive into the Hospitality Ecosystem”
Enjoy!
Ira Vouk
Please enter your email address below to access your free ecosystem map
LEARNING PATH
This section covers the basics, from an intro and quick overview of hospitality to understanding why tech adoption is slower compared to other industries. It explains the composition of the industry, which affects technology adoption (fragmentation, stakeholders, main categories of decision-makers). We’ll also explore how hospitality operations are changing with tech and why data is crucial in the decision-making process. This section is a practical exploration of the industry’s tech landscape.
Five 15 minute videos and activities – 1 hour 45 minutes
This section is dedicated to the exploration of the Hospitality Technology Ecosystem, unraveling its complex layout and understanding integration dependencies that affect technological innovation in the hospitality sector. It begins with an overview of the Hotel Technology Ecosystem, providing a foundational understanding, and then explores the main categories of vendors that exist, shedding light on their roles and functions. The overview extends beyond lodging to non-lodging tech areas like restaurants, meetings & events, and theme parks. This section also navigates the complex landscape of OTA relationships, as part of the overview of the Distribution category.
Five 1o minute videos and activities – 1 hour
This pivotal section of our online course delves into the transformative disruptions that have defined the contemporary hospitality industry. This module provides a concise overview of the main factors driving the industry’s evolution into Hospitality 2.0: the evolution of technology, the growth of the alternative accommodation sector, and the COVID-19 pandemic. Throughout the lessons, we will not only dissect these disruptions but also offer practical guidance on how to adapt to this dynamic new environment. This section offers the exploration of change and adaptation, providing viewers with insights to navigate and excel in Hospitality 2.0.
Five 15 minute videos and activities – 1 hour 45 minutes
This section of our online course is dedicated to providing insights into the anticipated technological evolution within our industry over the next 5-10 years. In this segment, we examine the main trends that are poised to shape the industry and explore potential Investment opportunities in hospitality technology. Designed to facilitate a comprehensive understanding, this module serves as a valuable resource to navigate the future of hospitality tech. By offering detailed insights into emerging trends and strategic investment prospects, it equips learners with the knowledge necessary to stay ahead in the dynamic realm of technological advancements within the hospitality sector.
Two 15 minute videos and activities – 45 minutes
This bonus lesson presents a comprehensive diagram of the current hotel technology map that has recently gained popularity among hospitality professionals worldwide. Derived from various sources, the diagram categorizes tools into color-coded segments, placing them on the spectrum of guest-facing versus back-office functionality. This visualization simplifies the intricate landscape of hotel technology, offering clarity and organization. The goal of the diagram is to enhance industry professionals’ understanding of the ecosystem’s structure, tool relationships, functionality, and roles within Hospitality 2.0. The lesson concludes by emphasizing the complex web of relationships between these tools, underscoring the importance of understanding integration dependencies for building a robust tech stack.
One 10 minute video and activities – 15 minutes
Ira Vouk
Author of "Hospitality 2.0" / Hospitality tech consultant
meet your instructor
Ira Vouk is the acclaimed author of top industry publications “Revenue Management Made Easy” and “Hospitality 2.0” and the originator of the first in the industry online learning course on hospitality technology, currently offered to large organizations all over the world.
Ira is a hospitality consultant and tech innovator who brings nearly two decades of practical industry experience, predominantly championing the role of revenue management and the use of data and technology to provide hospitality companies with insight to lead their business strategy better.
She is a public speaker and educator on revenue and profit optimization, distribution and hospitality tech and currently teaches Hospitality Technology at Payne School of Hospitality and Tourism Management at SDSU.
Global Technology 100 member @ HTNG, HITEC Advisor @ HFTP, Strategic Advisor @ HTNG, Hospitality & Tourism Alliance Advisory Board Member @ The California State University, former Advisory board member at Cornell CHR @ School of Hotel Administration.
Ira is also a contributing writer for various hospitality publications and platforms and a guest lecturer at various universities worldwide: UDEL, DU, SJSU, University of Angers (France), ESSEC School of Business (France).
OVERVIEW
You know that adding videos to your emails and sales presentations can help you stand apart – but it seems overwhelming and expensive. NOT TRUE! This course will give you everything you need to make engaging videos FAST – and without spending a lot of money.
But a lot of salespeople avoid video because they think it is too complicated or expensive. NOT TRUE. We give you in depth advice on every aspect.
Videos inspire trust, make it easier to communicate concepts, accelerate the sales process and help you grow more sales.
COMPLETING THIS COURSE WILL HELP YOU:
- Find the right hardware you need to create the right background and quality for your videos
- Choose the best software to help you tell your story
- Comfortably produce a video sales email that will get better responses
- Create a virtual site inspection to WOW
WHO SHOULD TAKE THIS COURSE?
Sales and marketing professionals who need to reinvent their business. The pandemic has changed a lot, to be successful you need to learn how to adapt. If this sounds like something you need, this is the prospecting class for you.
Regional, Corporate and Property Level:
- Directors of Sales and Marketing
- Sales Managers
- Catering Sales Managers
- Revenue Managers & Directors
- eCommerce Managers
- General Managers
A Sample Video Sales Email
LEARNING PATH
Why use video? How are videos best used? We will explain the pros and cons of using videos as a sales tool and give you some inspirational ideas in this session.
Video 4 Minutes – 20 minutes reading and activities.
In this lesson we review hardware recommendations. Lighting, sound, video recorders, and accessories. We cover every budget from free to elaborate.
20 Min reading
We cover software from a few different angles. Video sales emails – we share the top 4 options today. We also review video editing software, presentation software, and even streaming software. Again, we cover all budgets – free to elaborate.
Video 11 Min + 30 Min read to complete
We will give you step by step instructions for drafting, practicing and recording a compelling video sales email. We provide multiple samples, a valuable companion app and most importantly a preparation and delivery checklist.
Video 14 Min + 30 Min reading and activity to complete
We will help you feel comfortable delivering a virtual site inspection that will wow your prospects. We recommend a platform, we provide many site inspection best practices and of course we include a step by step checklist of what to do before, during and after to ensure the most success.
Video 15 Min + 30 Min read and activities to complete.
In this lesson share an app to produce videos for your social posts. We also provide additional (free) learning resources to help you continually evolve in your video skills game!
Video – 5 min + 10 minutes of reading through a table of additional resources.
YOUR INSTRUCTOR
Holly Zoba
Principal, Scout SImply
Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits.