COURSE LIST
6 Lessons - 8 hours
Unlock the power of digital marketing to drive hotel success with this comprehensive course. It covers everything from owned and earned media to paid strategies and analytics.Â
$450
5 Lessons - 4 hours
Vendors will learn strategies to build, market, sell, and scale products effectively to hotels. Gain insights into the hospitality technology ecosystem, understand market potential, and learn to engage key decision-makers.
$199
5 Lessons - 4 hours
This course will provide the necessary skills to be able to navigate in the previously confusing mosaic of the hotel and restaurant technology ecosystem.
$199
5 Lessons - 3 hours
This program teaches you to identify and engage the right prospects efficiently. You’ll leverage AI tools like ChatGPT to define target markets and craft compelling emails that resonate with potential clients. We’ll share frameworks to help you appeal and persuade to your audience.
$197
1 Lesson - 1 hour
​This program delves into the psychological factors that influence purchasing decisions. You’ll learn to identify buyer motivations, interpret body language, adapt to various personality types, and manage stress and rejection.
$49
21 Lessons - 8 hours
​Transform your sales mindset. Learn to engage modern buyers effectively. Leverage AI tools like ChatGPT, master social networking, and craft compelling video content. Enhance your business writing skills and turn clients into advocates. You’ll learn both strategy and technology to close more sales.
$350
3 Lessons - 1 hour
ChatGPT is a powerful AI tool capable of handling customer inquiries, automating responses, and personalizing communication. You’ll explore practical applications such as updating your LinkedIn profile, and brainstorming unique sales approaches.
$99
8 Lessons - 4 hours
Learn to understand guest needs, present compelling offerings, and effectively close sales. Ideal for front desk agents, night auditors, reservation agents, sales managers, general managers, and property owners aiming to enhance their reservation processes.
$229
6 Lessons - 5 hours
This program demonstrates how to effectively incorporate videos into your sales process without significant expense or complexity. You’ll learn to select appropriate hardware and software, produce engaging video sales emails, and deliver compelling virtual site inspections.
$179
6 Lessons - 6 hours
We spent 40% of our time trying to persuade others. Designed for hotel executives, this program imparts proven techniques to craft presentations that captivate audiences and drive action. Learn to simplify complex data using AI, master storytelling, present visual that add value and present with confidence. One to one or one to many, this course will help your skills of persuasion. Â
$375
8 Lessons - 8 hours
Designed for hospitality leaders and those interested in hotel investments, this course offers a comprehensive introduction to hotel real estate as an investment avenue. You’ll explore foundational aspects, understand financial returns, examine various hotel types and investor profiles, and delve into market analyses and financing strategies.
$495
8 Lessons - 6 hours
Revenue Management Fundamentals
Hotel revenue management is a strategic approach aimed at maximizing a hotel’s revenue by effectively forecasting demand, optimizing pricing, and managing distribution channels. This discipline combines data analysis with strategic pricing to ensure that the right room is sold to the right customer at the right time and price.
$595
What Course Should We Add Next?
What courses are needed today to help hotels drive more sales and profit? Please share your thoughts with us – and if you have any suggestions on who the subject matter experts are on this topic, we would love to hear that too!
FAQs
Most of our courses provide access for six months. We do have one program – Hotel Sales and AI 101 that offers two pricing options – one for 30 day only access and one for annual access with a midyear update.
The B stands for business. Our goal with every course is to add to the business acumen of our students. We want you to learn to approach hotels as a business person. We curate and create our courses with that in mind.
We bring in subject matter experts to help us create our courses. For our real estate course, Bernie Murphy and Debbie Feldman are both hotel developers – they have been involved with billions in hotel real estate transactions and so we worked with them to create the content. Tim Wiersma and Christa King are both revenue managemet experts, so they authored our course on revenue manage.
Holly Zoba is one of the coFounders of hotelBschool.com and her expertise is sales and tech, so she is author of several of the sales courses – Hotel Sales and AI 101, Present to Persuade, and her original sales training program – Influencer Sales and Modern Prospecting.
We have other experts as well:
Ira Vouk – The Hotel Technology Ecosystem and the Hotel Vendor Playbook
Dan Wacksman and Holly Zoba – Hotel Digital Marketing Essentials
Bob Anderson – Reservations Sales
And more coming soon!
Yes, all of our courses provide a downloadable certificate of completion once you finish the course.
Most courses include worksheets, email templates, checklists, and examples you can use immediately.
Yes. We offer licensing (SCORM/xAPI packages) and can tailor content to your standards and SOPs.
Absolutely. We can calibrate examples, templates, and role-plays to your brand voice, segments, and comp set—and deliver via your LMS under a licensing agreement. We have done this for other clients like Marriott Digital Services and Aimbridge Hospitality.
Log in to hotelbschool.com, click My Courses, and start. You can pause/resume anytime during your 6-month window.