Hotel Business School
Online Training That Actually Changes How You Sell, Price, Manage and Win Business
Short, practical courses built by hotel industry veterans — not academics. Learn what works in the real world and apply it the same week.
Courses Under $500 - No fluff - Start Learning Today
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This Month's Featured Courses
Hospitality Expertise
COURSE INSTRUCTORS
Our instructors are actively involved in the hotel industry. While some are full time industry trainers and consultants working directly with hotels others are current employees of hotels (managers, directors, DOSMs, GMs, Asset managers, etc.) and other industry leader subject matter experts.
The common element among all of them, is that they are passionate about the industry and want to raise the quality of their discipline within the industry.
The HotelBSchool team works with each instructor to ensure that all classes are created for practical application and utilizing best practices in online training.
The HotelBSchool courses are informative, actionable, and fun!
Why Hotel Business School
We started Hotel Business School because we couldn’t find training that spoke to the real challenges hotel commercial teams face — complex ownership structures, brand pressures, lean teams, and constant change. So we built it ourselves.
Every course is designed to be practical from day one. No lengthy certifications before you see value. No theory-heavy content that doesn’t apply to your market. Just focused, actionable learning you can bring back to your team this week.
Practitioners, not Professors
Existing education is too theoretical and not being taught by active practitioners. HotelBSchool training is practical and is taught by the people in the trenches. People who work in these areas and understand the challenges and solutions in depth.
Addressing Real Challenges, With Real Solutions
Existing online training either doesn’t exist, or may be of poor quality. HotelBSchool has strict quality control, ensuring only the best training and instructors’ content is available.
HotelBSchool works with instructors to develop, edit and produce the training to ensure it meets our high standards.
The one-stop site for Hotel Training
Existing online training is hard to find and access. HotelBSchool will create or aggregate hotel training in one easy-to-use platform and offer those in the industry who want to share their knowledge a platform to do so.
Our Name
HotelBSchool stands for Hotel Business School. But the “B” also represents the intransitive verb, To Be. We believe the courses we develop or handpick for our portal will give hoteliers the knowledge and skills, to be:
• More Knowledgeable
• More Capable
• More Confident
• More Marketable
…. and just more!
Tech Corner
Introducing our newest program – ComLens!
Most people have been in bad “training” before. Death by PowerPoint. Role plays that felt fake. Workbooks they never opened again.
The ComLens Cohort is none of those things. It’s a combination of self paced, online learning along with a weekly live, competitive web app where you actually manage a hotel’s commercial strategy against three other teams, in real time, with real financial consequences.
Here’s how the ComLens Simulator works — and why it’s unlike anything else in hotel sales education.
You choose one of four hotels in a shared competitive market. Each hotel is different: one is a premium downtown full-service with loyal corporate accounts and lagging occupancy. One is a trendy boutique bleeding margin through OTA dependency. One is a convention powerhouse with group exposure. One is a business transient hotel whose guest scores are quietly declining.
Every week represents a quarter and your team makes three categories of decisions:
Pricing — adjust rates across weekday, weekend, LNR, group, corporate, and special event. Every move affects your segment mix, competitive position, and guest perception.
Marketing spend — allocate a 6% discretionary budget across Google, social, email, content/PR, sales staffing, trade shows, and OTA visibility. Spend too early and you drain what you need in Q3 and Q4. Spend too little and your competitors pull market share.
Channel actions — launch a loyalty program. Run a corporate RFP push. Expand direct booking campaigns. Reduce OTA dependency. Each action has a quarterly cost and a compounding effect on margin.
Then the facilitator drops a curveball. Economic slowdown. New airline routes bringing leisure demand. Market disruptions that reward the teams who read their mix correctly — and punish the ones who didn’t.
After four quarters, the live scoreboard shows every team’s asset value growth. Not RevPAR. Not occupancy. Asset value — the metric ownership actually cares about.
The debrief is where the learning crystallizes. Because by then, you’ve made the mistakes yourself. You’ve felt the consequence of discounting the wrong day-part, over-committing to OTAs on a corporate-heavy hotel, or hiking rates straight into a demand shock.
You don’t forget that.
From the Blog
Ideas, tools and hard-won lessons for hotel commercial teams.