Skill Level
All
Lessons
6
Videos
24
Duration
8 hours
HOTEL DIGITAL MARKETING ESSENTIALS +
The Definitive Digital Marketing Program for Hoteliers
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$450
“Master the topic, the message, and the delivery.”
- Steve Jobs, Co-Founder, Apple
Overview
Digital Marketing is no longer a niche, digital marketing is marketing! Digital marketing is at the core of building a hotels awareness, reputation and filling rooms. And while not everyone needs to be an expert, everyone should have basic knowledge of how digital marketing works and how, if done well, it will drive a hotels success.
- Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?
- Do you feel like you know one area of digital well but might be missing out on some other important segments?
- Do you work with digital marketers, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?
- For a comprehensive overview of the hotel digital marketing landscape, this is the program for you.
COMPLETING THIS COURSE WILL HELP YOU:
- Grow revenues
- Identify and solve digital marketing opportunities and challenges
- Make better decisions around channel management
- Gain credibility with internal teams, vendors and partners
WHO SHOULD TAKE THIS COURSE?
eCommerce, revenue, sales and other marketing professionals who need to advance their knowledge around all things digital marketing.
REGIONAL, CORPORATE AND PROPERTY LEVEL:
- eCommerce Managers
- Directors of Sales and Marketing
- Revenue Managers & Directors
- General Managers
- Asset Managers
YOU HAVE OPTIONS
If you would like to purchase all six modules, you can. If you would rather pick and choose which module you want, you are able to purchase each individually.
Each participant will receive a pdf of the 300 page Field Guide for Navigating Today’s Digital Landscape, writtien by the course facilitators.
Click the video below to see a glimpse into the questions we will answer.
LEARNING PATH
In this first module we cover structure and strategy. We begin with the history of hotel digital marketing, We review the definitions of Paid, Owned and Earned Media. We walk through an entire strategy as it relates to the marketing funnel. We share the Conversion Formula and review the formation of a marketing strategy.
Videos and Activities – 90 minutes
we will review our owned media – specifically our hotel website. We review content, imagery, merchandising, SEO and the booking engine. We’ll also cover email and CRM.
90 minutes
We cover earned media, or social, public relations, guest reviews and influencers. We share some key measurements, discuss social media monitoring v. listening and share social post best practices.
90 minutes
This session covers search engine marketing, display, native, meta and social paid advertising.
90 minutes
We’ll answer your measurement and analytics questions – as well as share the newest regulations and guidelines.
60 minutes
In this final session we review OTAs and distribution. We also cover vendor relationship management, trending topics including AI and Data Science. We also talk about the specifics of the roles of digital managers and how they evolve.
90 minutes
meet your instructors
We literally wrote the book on hotel digital marketing.
Dan Wacksman
Principal, Sassao
With over 20 years of senior level experience in hotel marketing and travel distribution, Dan Wacksman has recently launched a new company, Sassato, to help hotels and travel related businesses to improve their performance in marketing, distribution, technology, and implementations.
holly zoba
Principal, Scout Simply
Holly Zoba has 25 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits.
What our students say about us...
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Sign up for the entire program...or tackle one module at a time.
The choice is yours. You will go at your own pace. You can fast forward through what is easy for you, and listen twice to the content you find new or complicated.
