hotelBschool.com is an online (and live) training hub for hotel professionals. We teach practical sales, digital marketing, revenue fundamentals, AI-for-sales, and hotel real estate basics. Courses are built by industry experts and designed to be applied the same day.

Hotel professionals – as well as partners to the hotel industry.  Commercial leaders, Directors of Sales & Marketing, Sales Managers, Catering Managers, Revenue leaders, eCommerce/Marketing teams, General Managers—plus asset managers and owners who want operator-level skills.

Courses are led by practitioners with deep hotel experience. Our cofounders, Holly Zoba and Dan Wacksman, co-authored HSMAI’s Certified Hotel Digital Marketer (CHDM) study guide and have led hotel sales/marketing teams and training programs for brands and management companies. Other expert authors include Bernie Murphy and Debbie Feldman for our Hotel Real Estate course, Tim Weirsma and Christa king for our Revenue Management course.  Ira Vouk for our tech programs, Bob Anderson for Reservations Sales.  Holly Zoba creates most of our sales and presentation programs.

• Self-paced online: short videos, activities, templates, and knowledge checks.

• Live virtual (Zoom): cohort-style sessions with exercises and Q&A.

• In-person workshops: custom agendas for property/portfolio teams.

Most course provide access for six months.  Our Hotel Sales and AI 101 course has a one month access or an annual access with a midyear update.

Yes—downloadable certificate of completion. You can add it to your LinkedIn profile.

Our “Hotel Digital Marketing Essentials” maps closely to CHDM domains and can support your study plan. We’re not the certifying body; always check final eligibility with HSMAI.

Yes. We update courses for industry shifts and tech (including AI). When we make material updates during your access window, you get them automatically.

Most courses include worksheets, email templates, checklists, and examples you can use immediately.

A modern browser (Chrome/Edge/Firefox/Safari), reliable internet, and audio. Mobile works, but a laptop is best for templates and exercises.

Disable strict pop-up blockers/VPN, refresh, and try another browser. If it persists, email [email protected] with your OS, browser, and screenshot.

Yes. We offer licensing (SCORM/xAPI packages) and can tailor content to your standards and SOPs.

Major credit cards. For teams, we can invoice and accept ACH/wire.

Absolutely. We can calibrate examples, templates, and role-plays to your brand voice, segments, and comp set—and deliver via your LMS under a licensing agreement.

We guarantee all of our courses with a 100% money back guarantee within 30 days.  As long as you complete the course, or at least 50% of it, and you do not feel like it provided the value you expected, we will refund you.

Log in to hotelbschool.com, click My Courses, and start. You can pause/resume anytime during your 6-month window.

Email [email protected] with any questions.