Instructors Information
All of our instructors have hotel specific expertise – we create content from the hotel perspective, for hoteliers.
INSTRUCTORS
BOB ANDERSON, PRESIDENT, STAR PERFORMANCE
I love creating and implementing selling and service programs for the hospitality industry. I’ve been fortunate to have been able to help hotels and companies to compete more successfully for over 25 years.
I am proud to say that our consulting business has helped our customers to Increase Revenue, Improve Service and Decrease Turnover.
Our organization has developed these popular and proven programs:
- Building the Sales Pipeline (BSP).
- The Culture of Service.
- 4-C Squared Sales Training & Shop Call System.
- Reservations Profit Model (RPM).
Our company motto is “Training that Sticks.” We truly provide customized systems, not just seminars.
These systems provide on-going training and support backed by a credible measurement tool. This process ensures that the training content is implemented, better habits are formed, and targeted goals are achieved.
Our clients range from single properties to medium sized ownership and management companies and major brands.
I am proud to serve on the HSMAI Sales Advisory Board and was awarded the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization.
I have been introduced as “a highly sought speaker and presenter who has an upbeat and entertaining way of communicating with his audiences”.
DEAN SCHMIT, PROGRAM INSTRUCTOR, OWNER BASE CAMP META
With more than 25-years experience in the hospitality industry, I specialize in building and optimizing metasearch marketing programs. My depth of experience also includes electronic distribution, revenue management, reputation management, and many other facets of digital marketing.
Having worked both as a technology vendor and as a hotel supplier, I bring a unique perspective on how solutions work from multiple perspectives.
My mission is to educate and enable metasearch for both hotels and digital agencies. This will help them drive direct bookings and business growth.
DAN WACKSMAN, PROGRAM INSTRUCTOR, HOTEL DIGITAL MARKETING ESSENTIALS
Dan has over 25 years of senior level experience in hotel marketing and travel distribution. In addition to being co-founder of HotelBSchool, Dan is CEO of Sassato a company that is focused on helping hotels improve their performance in marketing, distribution, technology, and implementations. Prior to this, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts, where he oversaw Marketing, Digital, Loyalty/CRM, Contact Center Operations, OTA relationships, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest travel wholesalers), General Manager of Aoyou.com, an Online Travel Agency based in Beijing, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.
HOLLY ZOBA, PROGRAM INSTRUCTOR, HOTEL DIGITAL MARKETING ESSENTIALS, INFLUENCER SALES, MODERN PROSPECTING, BIG SALES SMALL SCREENS
Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training. Recently she received a certification as a full stack web developer, MERN stack, and has contributed to the development of several web applications. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits. Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.
LYNN ZWIBAK, PROGRAM INSTRUCTOR, HOW TO READ THE STR REPORT
Lynn Zwibak is a hospitality revenue management expert and professor with over two decades in the industry. She is the founder and president of Zwibak Revenue Management, which specializes in teaching revenue management to non-revenue managers. Her extensive revenue management experience includes leadership roles with Marriott International, Crestline Hotels & Resorts, and independent hotels. Lynn’s diverse background includes Sales leadership with Hilton Hotels, Head of Account Management for the African OTA Jumia Travel, and training and program management with Marriott. In addition to the United States, Lynn has lived and worked in Africa, Asia, and Central America.
Lynn is the author of the CRMA: The study guide for the Certified Revenue Management Analyst Certification (HSMAI). She is an adjunct professor in the Howard Feiertag Department of Hospitality and Tourism Management at Virginia Tech University and an AHLEI Certified Hospitality Educator. She was an adjunct professor at Temple University, a visiting professor at Lyceum of the Philippines University, and a guest speaker at universities around the world.
Lynn earned a B.S. from the Cornell School of Hotel Administration and an M.B.A. from the Fuqua School of Business at Duke University.