Skill Level
All
Lessons
12
Videos
12
Course Length
6 hours
get more confident & more marketable.
Overview
Master the Art of Impactful Business Presentations in the Hospitality IndustryÂ
Are you a hotel leader looking to elevate your presentation skills and drive results? Whether you're a general manager presenting to ownership, a sales director pitching to key clients, or a revenue strategist proposing new strategies to your team, this course is your key to delivering winning business presentations.
the course will help you :
- Understand Your Audience
- Master the Art of Storytelling
- Design Your Visuals and Data to Inspire and Educate
- Handle Objections Like a Pro
- Close Deals and Secure Buy-In
- Present wtih Confidence
What You’ll Learn:
1. Defining Clear Objectives
- Tailor your message to your specific audience
- Choose the right presentation style for your goals
- Craft a single, powerful takeaway
2. Structuring Your Presentation
- Utilize proven business presentation frameworks
- Organize content for maximum impact
- Leverage ChatGPT for content creation and refinement
3. Master the Art of Storytelling
- Design effective visual aids that enhance your message
- Present data in a clear, compelling manner
- Tell your story through visuals
4. Handle Objections Like a Pro
- Master rehearsal techniques for confident delivery
- Cope with presentation nerves
- Handle difficult questions with ease
5. Close Deals and Secure Buy-In
- Learn how to craft persuasive business cases that convince decision-makers to act.
- Whether you’re securing funding for a new project or closing a high-value corporate deal, this course will help you present with confidence and clarity.
Why This Course Is Different
- Tailored to Hotel Leaders: Unlike generic presentation courses, this program is built specifically for the hotel industry, focusing on real-world challenges like securing capital for renovations, pitching group sales, and presenting revenue strategies.
- Cutting-Edge AI Tools: You’ll learn how to leverage the latest AI tools to enhance your presentations, making your data more impactful and your workflow more efficient.
- Immediate, Tangible Results: This isn’t just theory. Each lesson is designed to deliver actionable techniques that you can implement right away to see immediate improvements in your presentation skills.
The Total Transformation:
By the end of the course, you will become a confident, influential leader who consistently delivers presentations that:
- Secure funding and buy-in from ownership
- Close high-value client deals
- Drive strategic decisions within your organization
- Elevate your career to new levels of leadership and influence
Imagine walking into your next presentation with total confidence, knowing that you can command the room, handle objections like a pro, and inspire your audience to take action. That’s the transformation this course delivers.
who should take
this course?
Hospitality Leaders who want to elevate their presentation skills and drive business growth
Whether you’re pitching to clients, presenting to owners, or collaborating with internal teams, this course will give you the tools to command attention, deliver value, and inspire action.
- Directors of Sales and Marketing
- Sales Managers
- Catering Sales Managers
- Food and Beverage Managers
- Revenue Strategy
- eCommerce Managers
- General Managers
- Operations Managers
What's in the Course?
Course Features:
- 100% Online and Self-Paced: Learn at your own pace, from anywhere, with lifetime access to all course materials.
- Downloadable Templates and Tools: Save time with ready-to-use presentation templates, AI tools, and step-by-step guides.
- Engaging Video Lessons: High-quality video lessons with clear, actionable instructions.
- Interactive Quizzes and Activities: Test your skills with real-world scenarios that reinforce your learning.
What You’ll Get:
- 12+ Video Lessons: Covering everything from presentation structure to handling tough questions.
- Presentation Checklist Easy-to-use templates tailored for hotel industry presentations.
- AI Tools and Training: Learn how to use AI to streamline data collection, visualization, and presentation creation.
- Exclusive Resources and Cheat Sheets: Quick reference guides and tips to enhance your presentations.
- Certificate of Completion: Show your organization and peers that you’ve mastered the art of persuasive presentations.
LEARNING PATH
In this lesson, you’ll learn three steps to set a clear objective for your presentation: consider your audience, choose your presentation type, and define a single takeaway.Â
Video: 2 Minutes – 20 Minutes Reading & Activities
Sometimes you know exactly what you want your presentation to accomplish. Â You know your target audience well, and you are ready to start putting your presentation together. Â But other times, some of the answers to those basic questions are not so clear to you. Â When this happens, ChatGPT, or most any generative AI programs (Gemini Pro, Claude, Microsoft CoPilot) can help. Â Here is one approach.
 Video: 2 Minutes – 20 Minutes Reading & Activities
In this lesson, we’ll outline four essential elements to structure your presentation: an introduction, body, conclusion, and transitions. We’ll share what each element entails and how each can maximize the impact of your presentation.Â
Video: 3 Minutes – 20 Minutes Reading & Activities
The 4th step in our Prompt Model calls for a framework.  There are hundreds of frameworks in the ChatGPT arsenal but we will break out our top seven recommendations for you here around a business presentation. Â
Video: 3 Minutes – 15 Minutes Reading & Activities
Visual aids are powerful tools to boost your audience’s interest while reinforcing the main ideas of your presentation. Successful presenters never take their audience’s attention for granted; they take every precaution to make their presentation both engaging and easy to digest.Â
Video: 3 Minutes – 20 Minutes Reading & Activities
When designed well, visual aids can appeal to an audience’s senses while also helping them to absorb information. Bold colors, stimulating images, and dynamic graphics create visual intrigue, while bullet points, key phrases, and relevant icons complement the main points. Effective visual aids tell an audience—pay attention! And rather than communicate everything, they focus on the points that matter most.
In this lesson, you’ll start by learning the golden rules of visual aid design. We’ll then give you tips for five design competencies: displaying images and graphics, using text, choosing colors, maintaining consistency, and visualizing numbers or statistics.Â
Video – 5 Minutes – 20 Minutes of Reading & Activities
When you look at a graph, chart, or other visual representation of data, what do you see? The average person will see data at face value—as facts or statistics, often expressed through numbers. While accurate, this view is also limited. Data isn’t just information; it’s information that tells a story.Â
In this lesson, you’ll learn strategies to use data to support the narrative you’re telling through your presentation. You’ll get ideas on how to design data so that it’s visually engaging and relevant to your story. And you’ll leave with tips that’ll make your data presentation easier for your audience to digest.
Video: 3 Minutes – 15 Minutes Reading & Activities
In a previous section, we had ChatGPT generate a presentation structure for us. Â ChatGPT can either turn that structure into an actual presentation you can deliver OR you can create a draft and use ChatGPT to improve upon it. Â
If you have a clear sense of some key points you want to make, and what data you want to use to make those points, the second option might be your best bet. Â You can actually create a PowerPoint and upload the file into ChatGPT and simply tell it to improve your presentation. Â ChatGPT will review your file, and make specific recommendations on anything you may have skipped or presented awkwardly or unclearly. Â
20 Minutes Reading & Activities, including a sample Problem – Solution – Impact slide outline and script.
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Not everyone is a naturally charismatic speaker or coherent presenter. However, both seasoned and novice speakers alike can improve their presentation considerably by practicing before it’s time to deliver it.Â
In this lesson, we’ll outline five tips to make your presentation rehearsals more efficient and more effective.Â
Video: 3 Minutes – 15 Minutes Reading & Activities
It’s getting closer and closer to presentation time. Your skin gets clammy, your heart starts racing, and a sinking feeling settles in your stomach. It’s the pre-presentation jitters, and you can’t help but panic—right?
Wrong. The fear of public speaking is not a weakness nor is it an anomaly. It’s one of the most common fears in the workplace, and it’s only natural for you to feel the pressure, too.Â
The bad news is there is no silver bullet to whisk away those menacing feelings of worry and doubt. The good news is there are effective strategies to manage your presentation nerves and deliver an impactful presentation.Â
In this lesson, we’ll share six steps to calm your presentation nerves.Â
Video: 5 Minutes – 15 Minutes Reading & Activities
Now that you’ve created your presentation and practiced, how does it feel? Is it comprehensive, well-organized, and engaging? Does it have the power to unite, persuade, and drive action?
In this lesson, you’ll learn five elements that impact the effectiveness of a presentation and nine tips for mastering them. You’ll also get a final checklist that’ll help determine whether your presentation is likely to engage your audience.
Video – 3 Minutes – 15 Minutes Reading & Activities – including a final presentation checklist
As a presenter, giving your audience the opportunity to ask questions may sometimes feel like a leap of faith.Â
You have no way to predict what the audience will ask, and no way to prepare your exact answers in advance. It’s all improvisation, and it can be incredibly nerve-wracking.Â
As challenging as it may be to field questions live, it’s also a valuable opportunity for both you and your audience. It’s an invitation to interact. Questions signal audience engagement and genuine interest in your material. They help you identify gaps in the audience’s understanding and give you the chance to clarify your message.  Â
Thus, dealing with questions is both a challenging and vital skill to hone in any presentation. And, like any skill, it can be learned.Â
In this lesson, you’ll learn how to handle presentation questions effectively by listening carefully, following three simple rules, and learning how to field the top five challenging audience questions.
Video: 4 Minutes – 20 Minutes Reading & Activities
holly zoba
Principal, Scout Simply
Cofounder - hotelBschool.com
meet your instructor
Holly Zoba has 25 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits.
Ready to Transform Your Presentations?
Take the first step towards mastering the art of persuasive presentations. Whether you’re looking to close more deals, secure funding for new projects, or advance your career, “Present to Persuade – The Hotel Leaders Blueprint” is the key to unlocking your full potential as a hotel leader.
Money-Back Guarantee: We’re confident in the value of this course. If you’re not satisfied within 30 days, we’ll refund your investment, no questions asked.