MODERN PROSPECTING FOR HOTELS
STOP FISHING, START CATCHING
If you would like to learn new approaches to discovering new business segments, finding new prospects, reaching out effectively to those prospects so they respond to you, this is your course. Now with Gen AI sessions too.
$197
Prospecting Redefined.
You need to find new business fast. Let us help you scale your efforts – research, reach out, and engage the best prospects for your property.
Then learn to automate the process to reach more people faster. We blend sales skills with some great technology in order to help you find AND engage prospects earlier.
COMPLETING THIS COURSE WILL HELP YOU:
- Quickly research business segments, and actual companies traveling today
- Use AI to help you clearly define your target market and buyers challenges
- Quickly craft prospecting emails that get a response because it more directly speaks to your prospects about what matters to them
- Automate the entire process to work for you – saving you hours of time and effort, while growing your sales!
who should take
this course?
Hotel Sales and marketing professionals who need to reinvent their business.
Buyers have changed, and to be successful you need to learn how to adapt. If this sounds like something you need, this is the prospecting class for you.​
- Directors of Sales and Marketing
- Sales Managers
- Catering Sales Managers
- Revenue Managers & Directors​
- eCommerce Managers​
- General Managers​
Do you have questions?
What’s in the course:Â
Buyers have changed, shouldn’t your approach change too?
In this session we introduce the key steps to successful prospecting today.Â
We define the difference between sales and prospecting and provide you with the blueprint for success.
In this module, we will explore how to find the right prospects to engage. Â Specifically, we will focus on
- Identifying the right market segments for your specific property.
- We help you prioritize and score leads – stop wasting time!
- We introduce ChatGPT and Copilit Pro to help.
- We help you identify who is traveling and why.
Marketers have understood the value of doing a deep dive into the psychology of their buyers – shouldn’t sales do the same?
In this module we will show you how and why to create your specific buyer persona to make it much easier to craft outreach that gets responses.
In this module we will explore our prospects challenges and symptoms, and how to best convey our unique selling points as the solution. We will also begin to craft our emails.
- 4 key parts to every successful email
- How symptoms help you reach your audience – and trigger responses
- How to understand what solutions you offer that is appealing to your targets – and how AI can make it easier to connect the dots.
Every prospecting touchpoint should follow the same key points – a strong opening or subject line, a clear explanation of who you are and what you can do for them, and a call to action.Â
We will explain each step in this session and provide you with a samples. Â
We will also share some selling insights for LinkedIn. How to grow your network and easily post content that is appealing to your audiences – of course with the help of AI.
Frameworks we share to save you hours:
- Before + After + Bridge
- Trigger+ Teaser
- AIDA
- Storytelling
In this module, we will introduce you reciprocity tools. These are articles, checklists, playbooks that AI can help you find and create in order to add value to your prospecting.
In this final module, we will introduce you to an automation tool that makes dropping multiple emails easy. Automation allows you to really scale up your efforts – without spending more of your valuable time on it!
We will also share an entire resource table of tools to give you the advantage. These tools will save you time and help you get better results. We also introduce the prospecting mindset – specific steps to help you consistently find the time and the desire to reach out.
Modern Prospecting Cheat Sheet
This recaps each module to serve as a reminder of the step by step process you have just learned.
30 Day Sales Prospecting Challenge
We provide a daily recap of activities to get you started. Prospecting can feel overwhelming, we want to make it as simple as possible for you to incorporate into your daily sales life.
Prompts Guide
We provide our unique prompt guide so you can craft the better prompt – that will get you the better outcomes!
What's included in this update? Here are a few samples.
The better the prompt, the better the output. We'll show you how to create the most effect AI prompts for prospecting.
AI is full of shortcuts. We'll show you the best email frameworks and prompt keys to help you research better and craft more engaging outreaches.ng.
Let ChatBPT or Gemini help you create a buyer persona in about 30 seconds. You will be amazed at what insights and helpful knowledge AI can provide to get you started.
How can you identify who is traveling to your market and why? We show you how to find the best segments, and why they are traveling..
holly zoba
CoFounder, hotelBschool.com
meet your instructor
Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. Her company, hotelBschool.com, provides business training for hotels. Holly is the architect of Influencer Sales training, Modern Prospecting as well as Hotel Digital Marketing Essentials.
Holly is also the co-author of the HSMAI Certified Hotel Digital Marketing study guide, a past Chair of the HSMAI Marketing Advisory Board and recipient of the Most Extraordinary Minds in Sales and Marketing Award,
Would you prefer an in-person session?
We now offer this session as a 4 -hour in person workshop. Â
We come to you!
And, if you happen to be located in one of the cities we will already be visiting, you can save on travel costs!
Click here to see the cities and schedule
Vancover
Phoenix
Los Angeles
Maui
Austin
Boston and so many more!
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