Skill Level
Beginner to Intermediate
Lessons
6
Videos
15
Duration
4 hours
HOTEL SALES AND AI 101
Close Deals Faster with Gen AI - Built for Hotel Sales pros
Catch Up in 4 Hours, Stay Ahead All Year
Everyone has AI now. The people winning deals are the ones who actually know how to use it. Catch up in four hours — and stay ahead all year. JUST ADDED – Build your commercial marketing plan GPT! This bonus module will save you hours and hours of work!
Prospecting is Getting Harder
Decision makers are being bombarded with messages. Proposal turnaround expectations are faster than ever — but you still have the same number of hours in a day
Competitors are Using AI
Every day you wait to figure it out, your competitors are learning AI to: personalize outreach Research marketets in minutes Write compelling proposals that clsoe faster Analyze data and pull insights without the manual grind
AI Is Changing Constantly
Features move, models update, prompts that worked six month ago no longer seem as effective. We keep you updated!
We can help. Here is What You Will Be Able To Do After the Course.
Prospect Smarter
You'll learn to research your market, the needs of your specific buyers and how to brand yourself as a thought leader and valuable advisor.
Write faster, better outreach
You'll easily create emails and proposals that build a strong case for your hotel - without sounding like everyone else.
Adapt with Confidence
You'll understand why strong prompts work because you'll learn some key Gen AI building blocks - so you can adjust when the tools change.
TWO UPDATES FOR 2026 (SO FAR!)
UPDATE ONE - What used to take hours now takes minutes thanks to a recent image update in ChatGPT. The image on the left is a meeting room we downloaded from a client's website. In ChatGPT, we gave it a simple prompt to add people, coffee, and some logos and within about 90 seconds, the image on the right was created.
Just a few months ago, image creation in ChatGPT was not really worth the time. It was full of typos and weird happenings (extra fingers as an example!). But in the last few months, updates have been made and the outcomes are now remarkable - but how can you keep up?
UPDATE TWO - NEW CONTENT! - 12 prompts to help you build your marketing plan!
This one module will save you hours of work! You will be able to copy and paste the prompts we provide to research and plan your 2027 commercial marketing plan. We include a competitor analysis - comparing the product, the pricing, even reviews. We also include prompts for setting KPIs, planning tactics - you won't believe how simple we make it all!
And then we share with you step by step how to build a GPT - we provide all of the instructions to help you build a GPT that will enable you to build and update your commercial marketing plan as often as you want.
Built for hotel sellers, not tech folks
No jargon. No fluff. Just what moves the needle:
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Plain-English “how it works” so updates don’t throw you.
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Templates and frameworks for hotel sales scenarios.
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Short videos + practice so it sticks.
- 100% satisfaction guaranteed
What Our Students Have Shared About Our Course
our services
Here is Everything You Get
- 6 self-paced online modules with videos, activities and downloadable resources.
- Prompt libraries & templates for hotel sales tasks.
- Scenario practice (emails, proposals, responses).
- Downloadables: checklists, frameworks, quick guides.
- Certificate of completion.
- Update Promise: When AI changes, we summarize what matters for hotel sales and show you exactly how to adjust—no rabbit holes. 3 Updates per year.
15 Pre-recorded Video Models
Each lesson is concise, hands on and practical.
A Prompt Formula
We've created an easy way to get the most out of ChaGPT with our 4 part prompt. We'll teach you by sharing 10 great uses.
Important Frameworks
In order to avoid long and tedious prompts, we'll show you shortcuts to get more depth to all of your outreach, posts, and emails.
A glimpse into the questions we will answer…
LET’S BREAK DOWN THE CURRICULUM
In this first module we cover the basics of artificial intelligence – the key points you need to understand.
- What is artificial intelligence?
- How do computers learn?
- GenAI overview and history
- Sample prompt for better review responses
We will show you what it is and how you can create the best prompts to get the best results out of it. We focus on ChatGPT in this module as well as Copilot. You will finish this module being savvier than 95% of salespeople anywhere.
Understand how to influence the model with prompts –
Direct instructions
Tweaking the temperature
Limiting output length
Frequency and Prescence Penalty
We’ll show you actual examples of prompts and responses for all of the key hotel sales uses. Market research, prospecting, proposals, follow-ups, LinkedIn, review replies.
We show you the best prompts for each, and a live example of ChatGPT at work. We will also share frameworks that will save you hours of time getting better results.
Where Copilot fits, when free is enough, when Plus is worth it.
We will show you when it makes sense to use CoPilot vs. ChatGPT and we will also introduce you to 6 other popular platforms.
Understand the limitations of ChatGPT. Avoid hallucinations, protect data, build a quick QA checklist.
All new in 2026 – we have added a module that will help you create your next commercial marketing plan. We provide a series of prompts for market research, strategizing, positioning, creation of objectives and KPIs. We also provide the instructions to turn all the prompts into a GPT that you can use over and over. This one modules will save you hours of work!
Lock in learning – and show your manager the receipts after you ACE our AI knowledge check.
holly zoba
Principal, Scout Simply
meet the Course Author
Holly Zoba, an acclaimed hospitality industry specialist and entrepreneur, is known for her dedication to advancing businesses and individuals in the sector.
Starting as VP of Sales and Marketing at a hotel management firm, she swiftly showcased her prowess in steering innovative strategies and enhancing revenue.
Presently, Holly spearheads Scout Simply and HotelBSchool, platforms offering extensive assistance, training, and resources for individuals in the hospitality sector. These platforms focus on improving the industry standards through comprehensive education and mentorship in sales, marketing, and technology.
Recognized for her depth of knowledge in hospitality and tech, Holly has previously served as the chair of the HSMAI Marketing Advisory Board. In her career spanning over 25 years, Holly has also co-penned the invaluable CHDM study guide, aiding professionals in mastering hotel digital marketing.
Beginning her journey with Hospitality Partners, she transitioned into a pivotal role in digital realms, accumulating experience as a full-stack web developer and fostering adult learning in hospitality through innovative training programs. Her relentless efforts and proficiency have garnered her numerous accolades, solidifying her status as a pillar in the hospitality industry.
PRICING OPTIONS
FEATURES
12 month access
3 Updates Per Year
100% Satisfaction Guarantee
Certificate upon completion
Volume discounts available – 10 or more students
Scorm compliant files to place on your own LMS
