ComLens September 28 Cohort

Description

Hotel Commercial Leadership Program.  24 online lessons and activities.  6 live facilitated sessions.  A pathway to strategic thinking and decision making for hotel sales and revenue leaders.

We build this course specifically for current sales, marketing, revenue professionals who want to elevate their careers – or just get more out of their roles.

• Serious about their career
• Smarter than average – or just willing to work harder!
• Open to modern methods (AI, digital strategy, analytics)
• Competitive but professional

Look at your role through five lenses:

Owners Lens – Think like an owner.  Learn to focus on profitable revenue, cash flow, and growing asset value.

Revenue Management Lens – Turn demand into profit.  Understand value, forecasting, tradeoffs, and optimizations

Marketing Lens – Create demand, influence decisions, and build preference in the market through owned, earned, and paid media sources.

Distribution Lens – Make inventory accessible through the right channels at the right COST!

Sales Lens – Build relations, create value, win the right business, and master AI to help you!

Each week you will take self-paced online classes that focus on a different skill set.

Once a week, we get on a live Zoom session and engage in our ComLens Simulator experience.  You will be a hotel owner, make marketing, pricing and distribution decisions about your property which competes against 3 others.  The quarterly results will be revealed, and you will have another week to try to win by growing the asset value of your hotel more than anyone else.  Fun – and educational