Hotel Revenue Management Fundamentals
$595.00
This course is designed to provide a comprehensive, real-world introduction to hotel revenue management for both emerging professionals and seasoned leaders looking to sharpen their commercial strategy. With practical tools, industry insights, and strategic frameworks, the course guides you through the core components of revenue management and its critical role in driving hotel profitability.
Description
From forecasting demand with confidence to segmenting customers with precision, you’ll learn how pricing, inventory management, and strategic distribution work together to optimize revenue.
We’ll explore the interdependence of sales and revenue teams, the emerging trends reshaping the industry, and the technologies transforming how we make decisions.
Whether you’re new to revenue management or looking to sharpen your expertise, this course will equip you with the knowledge and tools to make smarter, more strategic decisions every day.
Here is what we cover:
Lesson One – From Revenue Management to Revenue Strategy
Lesson Two – Fundamentals of Revenue Strategy
Lesson Three – The Revenue Management Professional
Lesson Four – Department Integration
Lesson Five – Economics and Its Role in Revenue Optimization
Lesson Six – Understanding the Market
Lesson Seven – Segmenting Customers and Utilizing Sources to Target Optimal Mix
Lesson Eight – Forecasting
Lesson Nine – Pricing
Lesson Ten – Inventory Optimization
Lesson Eleven – Rooms Only to Total Hotel Revenue Optimization
Lesson Twelve – Performance Analysis
Lesson Thirteen – Hospitality Technology Platforms
Lesson Fourteen – Owners
Lesson Fifteen – Strategic Distribution
Lesson Sixteen – Marketing in a Digital World
Lesson Seventeen – The Interdependence of Sales and Revenue Management
Lesson Eighteen – Emerging Elements
Optional – Final Exam!
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