OVERVIEW
Digital Marketing is no longer a niche, digital marketing is marketing! Digital marketing is at the core of building a hotels awareness, reputation and filling rooms. And while not everyone needs to be an expert, everyone should have basic knowledge of how digital marketing works and how, if done well, it will drive a hotels success.
- Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?
- Do you feel like you know one area of digital well but might be missing out on some other important segments?
- Do you work with digital marketers, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?
- For a comprehensive overview of the hotel digital marketing landscape, this is the program for you.
COMPLETING THIS COURSE WILL HELP YOU:
- Grow revenues
- Identify and solve digital marketing opportunities and challenges
- Make better decisions around channel management
- Gain credibility with internal teams, vendors and partners
WHO SHOULD TAKE THIS COURSE?
eCommerce, revenue, sales and other marketing professionals who need to advance their knowledge around all things digital marketing.
Regional, Corporate and Property Level:
- eCommerce Managers
- Directors of Sales and Marketing
- Revenue Managers & Directors
- General Managers
- Asset Managers
YOU HAVE OPTIONS
If you would like to purchase all six modules, you can. If you would rather pick and choose which module you want, you are able to purchase each individually.
Each participant will receive a pdf of the 300 page Field Guide for Navigating Today’s Digital Landscape, writtien by the course facilitators.
And when you register for this class, you will also receive a $75 discount toward the CHDM (Certified Hotel Digital Marketer).
