Hotel Digital Sales Essentials+

Buyers have changed, shouldn’t your approach change too?

In this session we introduce how our buyer’s path to purchase has changed, and how what used to work won’t cut it anymore.  We will create buyer personas and learn some new research tools to get a deeper understanding of the business of our customers.

4 days, 15- 20 minutes per day, e-learning.

This week is all around positioning YOU as a trusted resource and valuable advisor – in short, an influencer.  We will work on your LinkedIn profile, groups and activities.  

4 days of 15-20 minute e-learning activities.

This week our buyers move into the explore phase and we will focus on inserting us into their research phase.  We’ll focus on the right way to share content and a quick way to craft an Influencer prospecting email.  We’ll learn some apps like snip.ly and Content Gems.

4 Days of 15-20 e-Learning activities.

When our buyer is ready to talk to us, how can we be best prepared to respond first – and in a noteworthy way?  We will learn to tell a great story, through video and landing pages.  Not a tech genius?  That’s okay, we found a few easy apps to do all the heavy lifting for you.

Four days of 15-20 e-Learning activities.

This week we will focus on communicating better in writing – emails, proposals and social posts.  We’ll learn what words are more persuasive than others and to use some apps for better writing skills.

4 Days of 15-20 minute e-Learning activities  workshop around better proposals.

We will wrap up this program by focusing on turning our customers into salespeople for us.  We will also learn some apps to keep us engaged with our clients in a way that adds value long term.

Three days of 15-20 minute e-Learning activities.